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Who is @c_kraack?
@c_kraack is now truly a brand. One that Calumet has built. At any moment someone in the world could be reading a tweet from @c_kraack that I generated or Calumet generated. A lesson is now...
View ArticleMix and Match Social Media
What makes sense for my work to be discovered by readers? Here’s what I discovered: Women over 45 account for 58% of all books purchased. They rely on personal recommendations and like to visit...
View ArticleA Fiction Writer’s Social Media Plan
How can an author supplement a publisher's efforts to find readers? The pros say discoverability is key to an author’s success and active social media is a must. I’d like to believe that social media...
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